Entrepreneurs often ask me three questions. Ill answer the most common by saying no, I can’t introduce you to Mark Cuban. The second question is usually about how it feels to be successful. I can answer that too: It feels amazing. The third is the best in my opinion. How do I sell my products to as many people as fast as possible.
That question could be my professional life’s mission statement. It is with out a doubt the most crucial part of a successful business. I personally don’t do too many things all that well, I don’t ever write about sourcing, prototyping or business law, you see, While I have done that and have been successful with it, I don’t know much about all that. I’d even go as far to say Im not that great of a business man. I am however good a building teams and selling the heck out of good products and services. All I really know is selling. I can do that in my sleep. I want to be clear, I am not good at everything. I say this because I hated the feeling of thinking everyone successful had to be good at everything. It makes people feel unnecessarily inadequate. I want to empower as many people as I can.
The less obvious reasons are the important ones. Im going to highlight the three top reasons. I could write a book on this subject but I think pointing them out will help entrepreneurs make better decisions about selling their products. Its really quite simple on paper, but the doing is much harder for some obvious reasons.
- Awareness. I think we all feel like if people just knew about our products we’d have an over night success. This might seem obvious but most people fail to realize if you want everyone to know about it, you have to tell everyone about it and not only that, convince them to tell others about it. You must create brand ambassadors. I am going to offer a training on this later this summer I think.
- Branding. Most people don’t know this, but their branding stinks. People get so obsessed about what their product means to them, usually it goes past cool and into the weird zone. Your brand needs to be relatable by a large group of people, not just people who lost their father to ice fishing or some other obscure technicality that keeps them up at night. My advice is if your branding is if you are too focused you will never meet market share and ultimately fail financially.
- Consistency. This is pretty obvious to some but ultimately an epic fail for most people, not just entrepreneurs. Think about it this way, McDonalds didn’t make all that money by selling high quality products. I love McDonalds food and their business. Its great, but the food is average to low quality, even McDonalds wouldn’t claim otherwise. Its a good business that knows consistency. Most entrepreneurs can’t even stay consistent on social media much less sales efforts.
There are no shortcuts to success, but there are faster routes that take less time, no less work, but less time.